Analytics & Measurement
Dashboard Development
Custom Looker Studio and data visualisation dashboards for real-time performance monitoring.
Why Custom Dashboards Beat Manual Reporting
Manual reporting consumes hours every week and delivers stale data. By the time you compile numbers from five platforms into a spreadsheet, the insights are already outdated. Custom dashboards pull live data from all your sources into a single view, giving you real-time visibility without the manual effort.
What We Build
- Executive dashboards with high-level KPIs and trend indicators
- Channel-specific dashboards for Google Ads, Meta, LinkedIn, and SEO
- E-commerce dashboards with revenue, AOV, and product performance
- Content performance dashboards tracking organic traffic and engagement
- Custom dashboards with blended data from multiple sources
Our Dashboard Development Process
- Requirements gathering — We define the metrics, audiences, and refresh frequency for each dashboard.
- Data connection — We connect all relevant data sources (GA4, ads platforms, CRM, databases).
- Design and build — We design clear, scannable dashboard layouts with proper data visualisation principles.
- Testing and validation — We verify data accuracy against source platforms.
- Training and handoff — We train your team on using, filtering, and interpreting the dashboards.
Results You Can Measure
[PLACEHOLDER: Case study — e.g., 'Unified dashboard for [Client] replaced 6 hours of weekly manual reporting with real-time, always-accurate cross-channel visibility']
Frequently asked questions
with specific answers
We primarily use Looker Studio (formerly Google Data Studio) for its native integrations with Google products and flexible data blending. For more complex requirements, we build custom dashboards using React and chart libraries, or use tools like Supermetrics for cross-platform data.
Yes. Our dashboards commonly blend data from GA4, Google Ads, Meta Ads, LinkedIn, Search Console, HubSpot, Shopify, and custom databases. Data blending allows cross-platform metrics like unified ROAS and blended CPA.
Looker Studio dashboards refresh on every view with data typically 24-48 hours behind (depending on the source platform's API lag). Custom dashboards can be built with near-real-time refresh for time-sensitive use cases.
Book a free call. We would love to talk growth.
All engagements start with a free 30-minute discovery call before anything is proposed or priced. No pitch deck. No pressure.
