Cookie Policy

1. Introduction

This Cookie Policy explains how ikigai ("we", "our", or "us") uses cookies and similar tracking technologies on our website at ikigai.je (the "Website"). It describes what cookies are, the types of cookies we use, why we use them, and how you can control them.

This Cookie Policy should be read alongside our Privacy Policy, which provides further detail on how we collect, use, and protect your personal information.

By continuing to use our Website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our Website.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners.

Cookies can be classified in several ways:

• Session Cookies:These are temporary cookies that are stored in your browser's memory only during your browsing session. They are automatically deleted when you close your browser.
• Persistent Cookies: These cookies remain on your device for a set period of time or until you manually delete them. They are used to remember your preferences and actions across multiple browsing sessions.
• First-Party Cookies: These are cookies set by the website you are visiting (in this case, ikigai.je). They can only be read by that website.
• Third-Party Cookies: These are cookies set by a domain other than the website you are visiting. They are typically used for cross-site tracking, advertising, and analytics purposes.

3. Types of Cookies We Use

We use the following categories of cookies on our Website:

Essential Cookies

These cookies are strictly necessary for the operation of our Website. They enable core functionality such as page navigation, secure access to authenticated areas, and session management. Without these cookies, the Website cannot function properly. Essential cookies do not require your consent.

• Authentication cookies: Used to identify you when you log in to our client portal and maintain your session
• Security cookies: Used to support our security features and detect malicious activity
• Cookie consent cookies: Used to remember your cookie preferences so we do not ask you repeatedly

Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information about usage patterns. The data collected is aggregated and used to improve the Website's performance and user experience.

• Google Analytics (GA4): We use Google Analytics 4 to collect anonymised data about page views, session duration, bounce rates, traffic sources, and user journeys. Google Analytics uses cookies such as _ga and _ga_* to distinguish unique users and sessions. Data is processed by Google LLC. Learn more at Google's Privacy Policy.
• Google Tag Manager: We use Google Tag Manager to manage and deploy tracking tags on our Website. Google Tag Manager itself does not use cookies to collect personal information, but it facilitates the deployment of other tags that may set cookies.

Functionality Cookies

These cookies allow our Website to remember choices you make and provide enhanced, more personalised features. They may be set by us or by third-party providers whose services we have integrated into our Website.

• Theme preferences: Used to remember your display preferences such as dark or light mode
• Language preferences: Used to remember your preferred language setting
• Form data: Used to remember information you have entered into forms to save you re-entering it

Marketing Cookies

These cookies are used to track visitors across websites and display advertising that is relevant and engaging. They are typically placed by third-party advertising networks with our permission.

• Google Ads: We may use Google Ads remarketing cookies to serve targeted advertisements to users who have previously visited our Website. These cookies track your browsing activity to deliver relevant ads across the Google Display Network.
• Meta Pixel (Facebook): We may use the Meta Pixel to measure the effectiveness of our advertising on Meta platforms (Facebook and Instagram), build targeted audiences, and serve personalised advertisements. The Meta Pixel sets cookies to track conversions, optimise ad delivery, and retarget website visitors.

4. How to Control Cookies

You have several options for controlling and managing cookies:

Cookie Consent Banner

When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your cookie preferences at any time by accessing the cookie settings in the footer of our Website.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to block all cookies, accept all cookies, or notify you when a cookie is set. The method for managing cookies varies by browser. Please refer to your browser's help documentation for instructions:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Please note that blocking or deleting cookies may impact your experience on our Website and some features may not function as intended.

Opt-Out of Google Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. This add-on prevents the Google Analytics JavaScript (gtag.js, analytics.js) from sharing information with Google Analytics about visit activity.

Opt-Out of Interest-Based Advertising

You can opt out of interest-based advertising from participating companies through the following industry tools:

• Your Online Choices (EU)
• Network Advertising Initiative Opt-Out
• Digital Advertising Alliance Opt-Out

5. Third-Party Cookies

The following third parties may set cookies on your device when you use our Website. Each third party has its own privacy and cookie policies which govern how they collect and use your information:

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or for other operational, legal, or regulatory reasons. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you through a prominent notice on our Website or via our cookie consent banner.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

7. Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:

ikigai
Jersey, Channel Islands

Email: hello@ikigai.je

For more information about how we collect, use, and protect your personal information, please see our Privacy Policy.