Performance Creative
Most ad creative is built on assumptions. Ours is built on how the brain actually responds.
Most agencies produce creative based on best practices and gut feel. We use Meta's TRIBE v2 neuroscience model to predict how visual, auditory, and language processing networks respond to your ad creative before it spends a penny. Combined with Andromeda-optimised creative diversification and AI-driven iteration, we produce fewer wasted assets and more winning ones. For Jersey businesses spending on Meta, Google, or LinkedIn, creative is the single biggest lever you are not pulling scientifically.
10,000x
more ad candidates evaluated per impression under Meta's Andromeda retrieval system
2-4 weeks
before top-performing creative begins to fatigue under Andromeda. Previously months.
720 subjects
and 1,000+ hours of fMRI data behind TRIBE v2, the foundation model we use to score creative against predicted neural response
The Shift
Neuroscience-Backed Creative (TRIBE Model)
Meta's FAIR lab built TRIBE v2 to predict brain activity across vision, hearing, and language from any stimulus. We apply this to ad creative: scoring each asset against predicted neural activation in visual cortex (does it grab attention?), auditory processing (does the hook land?), and language networks (does the message stick?). Creative that activates the right pathways converts. Creative that does not gets caught by our scoring tool before it enters your media budget.
Andromeda Creative Diversification
Meta's Andromeda system now evaluates thousands of candidates per impression using individual-level prediction. It rewards creative diversity and punishes repetition faster than ever. The old model of running 3-4 ads and scaling the winner is dead. Andromeda demands 8-15 unique concepts per campaign across formats (static, video, carousel, UGC) and angles (problem/solution, testimonial, demo, social proof). We build creative systems that feed this diversity requirement systematically, not reactively.
Jersey's concentrated market of 107,000 residents makes creative fatigue hit even faster. Smaller audience pools mean higher frequency, which means your 2-4 week fatigue window can shrink to days. Getting creative diversification right from day one is the difference between scaling and burning budget.
Platforms & Technologies
Can't see a platform on your tech stack? Get in touch to see how we can support you.
What We Do
Expert Performance Creative strategy to execution.
Neuroscience-Scored Creative
Every asset scored against TRIBE v2 predicted neural response before it enters your ad account. Visual attention, auditory processing, and language comprehension mapped and measured.
Andromeda-Ready Diversification
8-15 unique concepts per campaign across formats and angles. We build the creative volume Andromeda rewards, structured to avoid the fatigue it punishes.
AI-Powered Iteration
Winning hooks, stories, and visual patterns identified through AI analysis. Variants generated and tested at scale, learning from each cycle to compound creative performance.
Creative Fatigue Monitoring
GrowthOS Creative Studio flags declining CTR, rising CPMs, and frequency thresholds before performance degrades. Rotation happens proactively, not reactively.
Competitive Creative Intelligence
Ad library research across Meta, Google, TikTok, and LinkedIn using tools like Foreplay. We benchmark your creative against what is working in your category and identify gaps.
Experienced Creative Direction
Senior creative directors and specialist animators, photographers, and videographers. Science informs the brief. Craft delivers the asset. AI scales the testing.
Our Approach
How we deliver results.
Creative Audit
Existing assets scored against the TRIBE model. Competitive creative analysis across ad libraries. We quantify what is working, what is not, and where the gaps are before producing anything new.
Strategy and Brief
Brand and campaign brief development. Andromeda diversification strategy with format/angle matrix. Creative scoring tool setup. The strategy defines volume, variety, and the science behind every concept.
Concept Development
First concept batch of 8-15 unique concepts across formats (static, video, carousel, motion graphics) and angles (problem/solution, testimonial, demo, social proof).
Production and Scoring
Creative production with TRIBE scoring on all assets pre-launch. A/B and multivariate test architecture. GrowthOS Creative Studio configuration and fatigue monitoring baseline established.
Optimisation and Iteration
AI-driven variant testing at scale. Creative fatigue rotation based on live signals. TRIBE score vs actual performance correlation analysis. Next concept batch informed by data.
Your First 90 Days
What the first quarter looks like.
A phased rollout that builds momentum month by month.
Direction
- Creative audit: existing assets scored against TRIBE model
- Competitive creative analysis (ad library benchmarking)
- Brand and campaign brief development
- Andromeda diversification strategy (format/angle matrix)
- Creative scoring tool setup
- First concept batch (8-15 concepts)
Production
- Creative production: statics, video, carousels, motion graphics
- TRIBE scoring on all assets pre-launch
- A/B and multivariate test architecture
- GrowthOS Creative Studio configuration
- Fatigue monitoring baseline established
- First campaign creative deployed
Optimisation
- AI-driven variant testing at scale
- Creative fatigue rotation based on live signals
- Performance review: winning hooks, stories, formats identified
- Next concept batch informed by data
- TRIBE score vs actual performance correlation analysis
- Quarterly creative strategy review
Pricing
Transparent pricing. No surprises.
Direction
- Creative audit and TRIBE scoring
- Competitive benchmarking
- Andromeda diversification strategy
- Brand/campaign brief
- Concept development (8-15 concepts)
- Creative partner recommendations
Retainer
Most Popular- Ongoing creative production
- TRIBE-scored assets every cycle
- AI-powered variant testing
- Creative fatigue monitoring (GrowthOS)
- Fortnightly reporting
- Dedicated creative director
- Ad library research and benchmarking
Custom
- Embedded creative team
- Multi-platform production
- Video production coordination
- Advanced AI iteration workflows
- Priority support
Frequently asked questions
with specific answers
TRIBE v2 is a foundation model from Meta's AI research lab (FAIR) that predicts brain activity from video, audio, and text. It was trained on over 1,000 hours of fMRI data across 720 subjects. We use it to score your ad creative against predicted neural responses in visual, auditory, and language processing regions. Assets that activate the right pathways get produced. Assets that do not get reworked before they spend your budget.
Andromeda is Meta's ad retrieval system, rolled out October 2025. It evaluates 10,000x more ad candidates per impression and uses individual-level prediction. It rewards creative diversity (8-15 concepts per campaign) and punishes repetition faster than ever. Top performers now fatigue in 2-4 weeks. Your creative strategy needs to feed this system with volume and variety, or performance drops.
We handle the full pipeline. Senior creative directors develop the concepts and briefs. We work with specialist photographers, videographers, and animators to produce the assets. AI tools help generate and test variants at scale. You approve the direction and review the output. No internal creative team required.
Upload your ad creative to our free tool at ikigai.je/tools. It analyses the asset against the TRIBE neuroscience model and scores it across visual attention, auditory response, and language processing. You get a report showing where the creative activates the brain and where it falls flat. No signup required for the basic score.
Yes. We can operate as the creative strategy layer while your existing team or agency handles production, or we can take the full pipeline. The TRIBE scoring and Andromeda diversification frameworks work regardless of who produces the assets.
Get in Touch
Book a 30-minute strategy session
Tell us about your business and we'll outline how we can help you grow.
