Performance Creative
Most ad creative ships on gut feel. We score each asset against predicted neural response before it enters your media budget.
Most agencies ship creative on best practice and gut feel. We score every asset against Meta's TRIBE v2 neuroscience model, which predicts how the visual, auditory, and language networks respond before a penny of spend. We pair that with Andromeda-aware diversification and AI-driven iteration, so you ship fewer dead assets and more winners. For Jersey businesses running Meta, Google, or LinkedIn, creative is the biggest lever most advertisers still pull by instinct.
10,000x
more ad candidates evaluated per impression under Meta's Andromeda retrieval system
2-4 weeks
before top-performing creative starts to fatigue under Andromeda. Previously months.
720 subjects
and 1,000+ hours of fMRI data behind TRIBE v2, the foundation model we use to score creative against predicted neural response
The Shift
Neuroscience-Scored Creative (TRIBE Model)
Meta's FAIR lab built TRIBE v2 to predict brain activity across vision, hearing, and language from any stimulus. We apply it to ad creative, scoring each asset against predicted activation in the visual cortex (does it hold attention?), auditory processing (does the hook land?), and language networks (does the message stick?). Creative that activates the right pathways tends to convert. Everything else gets caught by the scoring tool before it enters your media budget.
Andromeda Creative Diversification
Meta's Andromeda system now evaluates thousands of candidates per impression using individual-level prediction. It rewards creative diversity and punishes repetition at a speed the 3-4 ad playbook cannot survive. Andromeda expects 8-15 unique concepts per campaign across formats (static, video, carousel, UGC) and angles (problem/solution, testimonial, demo, social proof). We build creative systems that feed that requirement on a schedule, not in a panic.
Jersey's concentrated market of 107,000 residents makes fatigue hit faster. Smaller audience pools mean higher frequency, so your 2-4 week window can shrink to days. Getting diversification right on day one decides whether you scale or burn the budget.
What We Do
Expert Performance Creative strategy to execution.
Neuroscience-Scored Creative
Every asset gets scored against TRIBE v2 predicted neural response before it enters your ad account. Visual attention, auditory processing, and language comprehension are mapped and measured.
Andromeda-Ready Diversification
8-15 unique concepts per campaign, spread across formats and angles. We build the volume Andromeda rewards and structure it to dodge the fatigue it punishes.
AI-Driven Iteration
We use AI analysis to identify the winning hooks, stories, and visual patterns, then generate and test variants at scale. Each cycle feeds the next, so creative performance compounds instead of flatlining.
Creative Fatigue Monitoring
GrowthOS Creative Studio flags declining CTR, rising CPMs, and frequency thresholds before performance slips. Rotation happens on the warning, not after the drop.
Competitive Creative Intelligence
We run ad library research across Meta, Google, TikTok, and LinkedIn using tools like Foreplay. Your creative gets benchmarked against what actually runs in your category, and we name the gaps.
Senior Creative Direction
Senior creative directors work alongside specialist animators, photographers, and videographers. Science informs the brief, craft delivers the asset, and AI scales the testing.
Our Approach
How we deliver results.
Creative Audit
We score your existing assets against the TRIBE model and run competitive analysis across the ad libraries. You get a clear read on what works, what does not, and which gaps to fill before we produce anything new.
Strategy and Brief
We develop the brand and campaign brief, set the Andromeda diversification strategy with a format and angle matrix, and configure the creative scoring tool. The strategy defines volume, variety, and the reasoning behind every concept.
Concept Development
We deliver a first batch of 8-15 unique concepts across formats (static, video, carousel, motion graphics) and angles (problem/solution, testimonial, demo, social proof).
Production and Scoring
We run creative production with TRIBE scoring on every asset pre-launch and set up the A/B and multivariate test architecture. GrowthOS Creative Studio gets configured and the fatigue monitoring baseline is locked in.
Optimisation and Iteration
We run AI-driven variant testing at scale and rotate creative on live fatigue signals. Each cycle pairs TRIBE scores against actual performance, and the next concept batch is shaped by what that correlation tells us.
Your First 90 Days
What the first quarter looks like.
A phased rollout that builds momentum month by month.
Direction
- Creative audit: existing assets scored against TRIBE model
- Competitive creative analysis (ad library benchmarking)
- Brand and campaign brief development
- Andromeda diversification strategy (format/angle matrix)
- Creative scoring tool setup
- First concept batch (8-15 concepts)
Production
- Creative production: statics, video, carousels, motion graphics
- TRIBE scoring on all assets pre-launch
- A/B and multivariate test architecture
- GrowthOS Creative Studio configuration
- Fatigue monitoring baseline established
- First campaign creative deployed
Optimisation
- AI-driven variant testing at scale
- Creative fatigue rotation based on live signals
- Performance review: winning hooks, stories, formats identified
- Next concept batch informed by data
- TRIBE score vs actual performance correlation analysis
- Quarterly creative strategy review
Pricing
Transparent pricing. No surprises.
Direction
- Creative audit and TRIBE scoring
- Competitive benchmarking
- Andromeda diversification strategy
- Brand/campaign brief
- Concept development (8-15 concepts)
- Creative partner recommendations
Retainer
Most Popular- Ongoing creative production
- TRIBE-scored assets every cycle
- AI-powered variant testing
- Creative fatigue monitoring (GrowthOS)
- Fortnightly reporting
- Dedicated creative director
- Ad library research and benchmarking
Custom
- Embedded creative team
- Multi-platform production
- Video production coordination
- Advanced AI iteration workflows
- Priority support
Frequently asked questions
with specific answers
TRIBE v2 is a foundation model from Meta's AI research lab (FAIR) that predicts brain activity from video, audio, and text. It was trained on over 1,000 hours of fMRI data across 720 subjects. We use it to score your ad creative against predicted neural responses in visual, auditory, and language processing regions. Assets that activate the right pathways go into production. Anything that does not gets reworked before it touches your budget.
Andromeda is Meta's ad retrieval system, rolled out October 2025. It evaluates 10,000x more candidates per impression and uses individual-level prediction. It rewards diversity (8-15 concepts per campaign) and punishes repetition at a speed nothing in the old playbook matches. Top performers now fatigue in 2-4 weeks. Your creative strategy has to feed the system with volume and variety, or performance drops.
We handle the full pipeline. Senior creative directors develop the concepts and briefs, then we work with specialist photographers, videographers, and animators to produce the assets. AI tools help generate and test variants at scale. You approve the direction and review the output. No internal creative team required.
Upload your ad creative to the free tool at ikigai.je/tools. It analyses the asset against the TRIBE neuroscience model and scores it across visual attention, auditory response, and language processing. You get a report showing where the creative activates the brain and where it flatlines. No signup required for the basic score.
Yes. We can sit as the creative strategy layer while your existing team or agency handles production, or we can take the full pipeline. The TRIBE scoring and Andromeda diversification frameworks work regardless of who produces the assets.
Get in Touch
Let's talk about Performance Creative
Tell us about your business and we'll outline how we can help you grow. All engagements start with a free 30 minute discovery call.
