GEO & SEO
30 domains control 67% of AI citations per topic. Yours should be one of them.
Traditional SEO is fragmenting. Short-head keyword growth has peaked at 1.2%, Google Search Console filters roughly 75% of real impressions, and AI answer engines are redirecting search intent before users ever reach a results page. We build compounding organic growth across Google, Bing, and the new Citation Economy (ChatGPT, Gemini, Perplexity) using our Two-Filter Model to ensure your content passes both the ingestion and citation thresholds that determine AI visibility. For Jersey businesses competing in financial services, tourism, and professional services, this matters because your competitors are not doing this yet.
67%
of AI citations controlled by just 30 domains per topic
75%
of Google Search Console impressions are filtered before you see them
44.2%
of AI citations pulled from the top 30% of a page
The Shift
The Great Decoupling
The correlation between organic traffic and business pipeline has broken. Short-head keyword growth has peaked at 1.2% and is forecast to decline. Brands can now grow pipeline 2.3x faster than traffic because AI answer engines resolve queries without sending clicks. The metric that matters is no longer sessions. It is whether your brand appears in the answer.
The Citation Economy
AI search engines do not rank pages. They cite sources. Our four-signal model predicts citation likelihood: domain authority footprint, content depth above the 10,000-character threshold, multi-query structural coverage, and positional front-loading of claims and data. The top 4.8% of cited pages, those referenced by 10 or more unique prompts, share all four signals.
For Jersey businesses in financial services, tourism, and professional services, this shift is an opportunity. No local competitor in the Channel Islands is building for AI visibility yet. The brands that establish entity authority now will compound an advantage that freezes into future model training data. Late entrants cannot easily replicate it.
Platforms & Technologies
Can't see a platform on your tech stack? Get in touch to see how we can support you.
What We Do
Expert GEO & SEO strategy to execution.
Technical SEO Audits
Core Web Vitals directly impact both rankings and AI extractability. We run comprehensive crawl analysis, structured data implementation, and indexation repair to build a technically sound foundation. AI models need clean, structured HTML to parse and cite your content, and a broken technical base blocks both.
Generative Engine Optimisation
The same prompt gives consistent brand mentions only 20% of the time. Our Citation Economy framework addresses all four signals (authority, structure, recency, and entity clarity) that determine whether AI answer engines surface your brand in ChatGPT, Gemini, and Perplexity responses.
Reporting and Attribution
GSC data is roughly 75% incomplete, and bot traffic accounts for ~98% of all requests but remains invisible to client-side analytics. We build measurement frameworks that account for these blind spots, combining keyword tracking, citation monitoring, and revenue impact reporting tied to actual business KPIs.
Topic-First Content Strategy
Keyword specificity is losing ground to topical authority. Our Topic-First SEO methodology maps content clusters around entities rather than phrases, producing content at the 1,700+ word threshold where citation advantage begins and targeting the top 30% of each page where AI models pull 44.2% of their references.
Local SEO
For businesses in Jersey, Channel Islands, local SEO delivers the fastest measurable ROI. Google Business Profile optimisation, local citation building, and geo-targeted content that dominates the local pack. Particularly high-impact in a concentrated market of 107,000 residents where word-of-mouth and search discovery overlap.
Social Search
Younger demographics increasingly discover brands through TikTok, Instagram, and YouTube search rather than Google. We optimise for these discovery surfaces because pipeline can grow 2.3x faster than organic traffic alone. The Great Decoupling means not all growth shows up in your GA4 dashboard.
Our Approach
How we deliver results.
Technical Audit
Full site crawl, Core Web Vitals analysis, indexation review, and structured data audit. Site architecture determines how AI crawlers traverse and understand your content, so we identify every technical barrier to both ranking and citation.
Keyword and Entity Strategy
Competitive gap analysis, topic cluster mapping, and entity strategy using our Two-Filter Model. Content is structured to pass both the ingestion filter (getting into AI training data) and the citation filter (being referenced in AI outputs).
Content Production
Content built around topical authority rather than keyword specificity. Every piece targets the 10K+ character threshold where citation advantage begins, optimised for E-E-A-T signals, entity clarity, and the structural patterns AI models favour.
On-page and Off-page Execution
Technical fixes, internal linking architecture, schema markup implementation, and strategic outreach to build domain authority. GPTBot makes 29K+ requests in 12 hours versus Googlebot's 11. Crawling is not the bottleneck, but authority and structure are.
Measurement and Iteration
Fortnightly ranking reviews, AI citation tracking, and traffic attribution. We measure what traditional SEO tools miss, including AI answer engine visibility and pipeline impact beyond organic sessions.
Your First 90 Days
What the first quarter looks like.
A phased rollout that builds momentum month by month.
Foundation
- Full technical SEO audit and remediation plan
- Bot log analysis: GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot
- Entity and keyword strategy using Two-Filter Model
- GSC, GA4, and citation baseline measurement
- Google Business Profile audit (Jersey local SEO)
- Content audit against citation readiness signals
Build
- Topic-first content production (4-8 pieces)
- GEO entity markup and structured data implementation
- Local SEO setup: Jersey citations, map pack optimisation
- Internal linking architecture overhaul
- Schema markup for AI extractability
- Link building outreach: first campaigns
Compound
- AI citation tracking across ChatGPT, Perplexity, Claude, Gemini
- Performance review: rankings, traffic, citation presence
- Content iteration based on citation and engagement data
- Scale winning content clusters
- Quarterly strategy review and next-quarter planning
- Executive report with pipeline attribution
Pricing
Transparent pricing. No surprises.
Audit
- Technical SEO audit and remediation plan
- Keyword strategy (up to 20 keywords)
- 4 optimised content pieces per month
- Monthly ranking and traffic report
- Google Search Console monitoring
- Quarterly strategy review
Retainer
Most Popular- Full GEO / AEO optimisation
- 8 content pieces per month
- Local SEO management
- Social search optimisation
- Fortnightly reporting
- Link building outreach
- Dedicated SEO strategist
Custom
- Programmatic content at scale
- Multi-market SEO
- Custom reporting dashboards
- Enterprise technical SEO
- Priority support
Frequently asked questions
with specific answers
Most clients see measurable improvements within 3 to 6 months. Quick wins from technical fixes can appear within weeks, while content-driven growth compounds over time. We set realistic expectations upfront and report progress fortnightly. For Jersey businesses, local SEO improvements tend to surface faster due to lower competition density in the Channel Islands market.
GEO is the practice of optimising your content and brand presence to surface in AI answer engines like ChatGPT, Gemini, and Perplexity. Research shows 30 domains control 67% of AI citations per topic, and the same prompt gives consistent brand mentions only 20% of the time. Our Citation Economy framework targets the four signals (authority, structure, recency, and entity clarity) that determine whether AI models cite your brand. We sell this as risk mitigation, not ROI promises, because AI search strategies are too early for reliable attribution.
No reputable SEO agency can guarantee specific rankings because Google's algorithm is outside anyone's control, and AI citation is even more probabilistic. What we guarantee is a rigorous, data-driven methodology, transparent reporting, and consistent improvement against agreed KPIs.
Fortnightly sprint reports covering keyword rankings, organic traffic, conversions, and technical health. Monthly executive summaries tied to business KPIs. Quarterly strategy reviews to adjust direction based on results. We also track AI citation visibility, a metric most agencies ignore entirely.
Yes, and we prefer it. Many of our clients have internal marketing teams. We operate as an embedded extension, handling technical execution and strategy while your team focuses on brand and content direction.
We use a combination of Semrush, Ahrefs, Google Search Console, Screaming Frog, and proprietary AI tooling built on top of our Growth OS platform for automated monitoring and optimisation. For GEO specifically, we run citation tracking across ChatGPT, Gemini, Perplexity, and Claude to monitor brand visibility in AI outputs.
More so than most markets. No local competitor in the Channel Islands is positioning for AI search visibility yet. Entity authority compounds in AI training data, and early movers lock in advantages that become increasingly difficult for competitors to displace. For Jersey financial services, professional services, and tourism businesses, establishing GEO presence now creates a structural moat.
Our proprietary framework for GEO strategy. The first filter is ingestion: ensuring your content is crawled, structured, and included in AI training data. The second filter is citation: ensuring that when an AI model has your content, it actually references your brand in its output. Most SEO agencies only address the first filter. GPTBot makes 29K+ requests in 12 hours, so crawling is not the bottleneck. Citation is.
Get in Touch
Book a 30-minute strategy session
Tell us about your business and we'll outline how we can help you grow.
