Web Design & Development
Your site architecture determines how AI crawlers understand your business.
Core Web Vitals directly impact both search rankings and AI extractability. A slow, poorly structured site is invisible to the systems that increasingly determine how customers find you. We build production-grade websites and applications on modern frameworks (server-side rendering, edge deployment, headless CMS) that score 95+ on Lighthouse as standard and output the clean, structured HTML that AI models need to parse and cite your content. For Jersey businesses, this is the difference between appearing in AI-powered search results and being structurally excluded from them.
100ms
of additional load time reduces conversion rates by up to 7%
96%
of websites fail at least one Core Web Vitals threshold, limiting search ranking potential
44.2%
of AI citations pulled from the top 30% of a page. Structure determines visibility.
The Shift
Performance as Revenue
Page speed is not a technical metric. It is a revenue metric. Every 100ms of load time has a measurable impact on conversion rate, and Core Web Vitals are a confirmed Google ranking signal. Yet 96% of websites fail at least one CWV threshold. We engineer every site to ship at 95+ Lighthouse scores as standard because the performance gap between your site and a competitor's is a conversion gap you are paying for on every visit.
AI-Ready Architecture
AI crawlers traverse your site differently to Googlebot. Clean semantic HTML, comprehensive schema markup, logical heading hierarchy, and structured content determine whether AI models can extract and cite your business in their outputs. A site built on div soup with client-side rendering may rank adequately in traditional search but remain invisible to AI answer engines. That gap grows more expensive every quarter as AI-mediated discovery increases.
For Jersey businesses migrating off legacy platforms or building new digital products, the architecture decision you make now determines your visibility for years. A site built for performance and AI extractability compounds advantages across every marketing channel, from organic search to paid media landing pages to AI citation eligibility.
Platforms & Technologies
Can't see a platform on your tech stack? Get in touch to see how we can support you.
What We Do
Expert Web Design & Development strategy to execution.
Headless Architecture
Decoupled frontend and CMS for faster page loads, better developer experience, and the flexibility to change either layer independently. Headless architecture also produces cleaner HTML output, which is a direct factor in how AI crawlers parse and understand your content.
Performance Engineering
Every site ships with 95+ Lighthouse scores across Performance, Accessibility, Best Practices, and SEO. Sub-second load times are not a nice-to-have. Core Web Vitals are a confirmed ranking signal and directly impact how AI models assess page quality for citation.
E-commerce Builds
Shopify, WooCommerce, and custom headless commerce solutions. Product pages with structured data, optimised checkout flows, and inventory integrations built for conversion. Schema markup is a direct signal for AI citation of product information.
Custom Applications
Client portals, dashboards, booking systems, and internal tools. Full-stack development with authentication, real-time data, and API integrations. Built on production-grade infrastructure that scales from Channel Islands businesses to international audiences.
CMS Implementation
Payload CMS, WordPress, and Webflow builds with custom content models, editorial workflows, and preview environments. Content teams get an intuitive editing experience while the frontend delivers the structured, semantic HTML that both search engines and AI models require.
API and Integration
Third-party integrations, data pipelines, and custom API development. We connect your website to your CRM, analytics, payments, and inventory to build the data infrastructure that makes server-side tracking and closed-loop reporting possible.
Our Approach
How we deliver results.
Discovery and Scoping
Requirements gathering, user journey mapping, and technical architecture planning. We define the scope, stack, and delivery timeline before writing a line of code, including how the site structure will support SEO and AI discoverability.
Design and Prototyping
Wireframes, high-fidelity designs, and interactive prototypes. User testing and stakeholder review before development begins, ensuring the information architecture serves both human visitors and AI crawlers.
Development Sprints
Agile 2-week sprints with working demos at the end of each cycle. Continuous integration, automated testing, and staging environments for review. Every sprint delivers deployable features.
QA and Performance
Cross-browser testing, accessibility audits, Lighthouse optimisation, structured data validation, and security review before every deployment. Sites ship at 95+ across all Lighthouse categories.
Launch and Handover
Zero-downtime deployment, SEO migration support, analytics setup, and comprehensive documentation. We handle URL redirects, structured data continuity, and post-launch monitoring so nothing breaks.
Ongoing Support
Post-launch monitoring, performance optimisation, feature development, and technical support on a retained or ad-hoc basis. Sites are living products, not launch-and-forget projects.
Your First 90 Days
What the first quarter looks like.
A phased rollout that builds momentum month by month.
Discovery and Design
- Requirements gathering and user journey mapping
- Technical architecture and stack selection
- Wireframes and information architecture
- High-fidelity design and interactive prototypes
- Structured data and schema strategy
- Stakeholder review and sign-off
Development Sprints
- Agile 2-week sprints with working demos
- Frontend build: responsive, accessible, performant
- CMS integration and content modelling
- API integrations and backend development
- Automated testing and CI/CD pipeline
- Staging deployment for review
QA, Launch and Handover
- Cross-browser and device testing
- Lighthouse optimisation: 95+ across all categories
- Structured data validation for AI extractability
- SEO migration: redirects, canonical tags, sitemap
- Zero-downtime production deployment
- Team training, documentation, and post-launch support
Pricing
Transparent pricing. No surprises.
MVP
- Single page site build
- Responsive and accessible
- SEO and structured data optimised
- Analytics setup
- Web-friendly brand guides required
- Brand kits available from £3,000
UX & Build
Most Popular- Full discovery and UX research
- Custom design and prototyping
- CMS integration and content modelling
- E-commerce and payment integrations
- Price based on requirements and platform
- Use our website cost calculator
Retainer
- Ongoing development and support
- Performance monitoring and optimisation
- Content updates and new features
- Security patches and maintenance
- Priority bug fixes
- Dedicated development hours
Frequently asked questions
with specific answers
It depends on your team, budget, and requirements. We recommend Payload CMS with Next.js for performance-critical sites where AI extractability matters, WordPress for content-heavy sites with non-technical editors, and Shopify for e-commerce. We will advise during discovery.
A marketing site typically takes 6 to 10 weeks. E-commerce builds run 10 to 16 weeks. Custom applications vary based on complexity but we scope everything upfront so there are no surprises.
Yes. We handle UX research, wireframing, visual design, and prototyping in-house. Design and development teams work in parallel sprints for faster delivery.
We deploy to Vercel, AWS, or your preferred infrastructure. Post-launch support is available on a monthly retainer or ad-hoc basis for updates, monitoring, and performance optimisation.
Yes. We handle content migration, URL redirects, SEO preservation, and analytics continuity. We have migrated sites from WordPress, Squarespace, Wix, Craft CMS, and custom platforms, several for Jersey and Channel Islands businesses moving off legacy or off-island platforms.
Yes. We build cross-platform mobile applications using React Native and Expo, sharing code with web applications where possible to reduce cost and maintenance burden.
AI crawlers traverse your site differently to traditional search bots. Clean semantic HTML, comprehensive schema markup, logical heading hierarchy, and fast load times all determine whether AI models can extract and cite your content. A poorly structured site may rank adequately in traditional search but remain invisible to AI answer engines. That gap is getting more expensive every quarter.
Get in Touch
Book a 30-minute strategy session
Tell us about your business and we'll outline how we can help you grow.
