Web Design & Development
Your site architecture determines how AI crawlers read and understand your business.
Core Web Vitals affect search rankings and AI extractability at the same time. A slow, poorly structured site is invisible to the systems that increasingly decide how customers find you. We build production-grade sites on modern frameworks: server-side rendering, edge deployment, and headless CMS, with performance and accessibility baked into the build process. The output is clean, semantic HTML that AI models can parse and cite. For Jersey businesses, this is the difference between appearing in AI-powered search results and being structurally excluded from them.
100ms
of additional load time reduces conversion rates by up to 7%
96%
of websites fail at least one Core Web Vitals threshold, which caps search ranking potential
44.2%
of AI citations are pulled from the top 30% of a page. Structure determines visibility.
The Shift
Performance as Revenue
Page speed is a revenue metric dressed up as a technical one. Every 100ms of load time has a measurable impact on conversion rate, and Core Web Vitals are a confirmed Google ranking signal. Yet 96% of websites fail at least one CWV threshold. We engineer every site with performance in the build process because the speed gap between your site and a competitor's is a conversion gap you pay for on every visit.
AI-Ready Architecture
AI crawlers traverse your site differently to Googlebot. Clean semantic HTML, comprehensive schema markup, logical heading hierarchy, and structured content decide whether AI models can extract and cite your business. A site built on div soup with client-side rendering may rank adequately in traditional search and still remain invisible to AI answer engines. That gap gets more expensive every quarter as AI-mediated discovery increases.
For Jersey businesses migrating off legacy platforms or building new digital products, the architecture decision you make now determines your visibility for years. A site built for performance and AI extractability compounds advantages across every channel, from organic search to paid media landing pages to AI citation eligibility.
Platforms & Technologies
Can't see a platform on your tech stack? Get in touch to see how we can support you.
What We Do
Expert Web Design & Development strategy to execution.
Headless Architecture
Decoupled frontend and CMS for faster page loads, better developer experience, and the flexibility to change either layer independently. Headless also produces cleaner HTML output, which directly affects how AI crawlers parse your content.
Performance Engineering
Every site ships with performance and accessibility handled during the build process. Core Web Vitals are a confirmed ranking signal and they feed into how AI models assess page quality for citation.
E-commerce Builds
Shopify, WooCommerce, and custom headless commerce builds. Product pages with structured data, optimised checkout flows, and inventory integrations built for conversion. Schema markup is a direct signal for AI citation of product information.
Custom Applications
Client portals, dashboards, booking systems, and internal tools. Full-stack development with authentication, real-time data, and API integrations. Built on production-grade infrastructure that scales from Channel Islands businesses to international audiences.
CMS Implementation
Payload CMS, WordPress, and Webflow builds with custom content models, editorial workflows, and preview environments. Content teams get a clear editing experience while the frontend delivers the structured, semantic HTML that search engines and AI models both require.
API and Integration
Third-party integrations, data pipelines, and custom API development. We connect your website to your CRM, analytics, payments, and inventory so that server-side tracking and closed-loop reporting work end to end.
Our Approach
How we deliver results.
Discovery and Scoping
Requirements gathering, user journey mapping, and technical architecture planning. We define the scope, stack, and delivery timeline before writing a line of code, including how the site structure will support SEO and AI discoverability.
Design and Prototyping
Wireframes, high-fidelity designs, and interactive prototypes. User testing and stakeholder review run before development begins, so the information architecture serves human visitors and AI crawlers alike.
Development Sprints
Agile 2-week sprints with working demos at the end of each cycle. Continuous integration, automated testing, and staging environments for review. Every sprint delivers deployable features.
QA and Performance
Cross-browser testing, accessibility audits, performance profiling, structured data validation, and security review run before every deployment. Every site goes through the same quality gate before it ships.
Launch and Handover
Zero-downtime deployment, SEO migration support, analytics setup, and full documentation. We handle URL redirects, structured data continuity, and post-launch monitoring so nothing breaks.
Ongoing Support
Post-launch monitoring, performance optimisation, feature development, and technical support on a retained or ad-hoc basis. Sites are living products that need care after launch.
Your First 90 Days
What the first quarter looks like.
A phased rollout that builds momentum month by month.
Discovery and Design
- Requirements gathering and user journey mapping
- Technical architecture and stack selection
- Wireframes and information architecture
- High-fidelity design and interactive prototypes
- Structured data and schema strategy
- Stakeholder review and sign-off
Development Sprints
- Agile 2-week sprints with working demos
- Frontend build: responsive, accessible, performant
- CMS integration and content modelling
- API integrations and backend development
- Automated testing and CI/CD pipeline
- Staging deployment for review
QA, Launch and Handover
- Cross-browser and device testing
- Performance profiling and Core Web Vitals tuning
- Structured data validation for AI extractability
- SEO migration: redirects, canonical tags, sitemap
- Zero-downtime production deployment
- Team training, documentation, and post-launch support
Pricing
Transparent pricing. No surprises.
MVP
- Single page site build
- Responsive and accessible
- SEO and structured data optimised
- Analytics setup
- Web-friendly brand guides required
- Brand kits available from £3,000
UX & Build
Most Popular- Full discovery and UX research
- Custom design and prototyping
- CMS integration and content modelling
- E-commerce and payment integrations
- Price based on requirements and platform
- Use our website cost calculator
Retainer
- Ongoing development and support
- Performance monitoring and optimisation
- Content updates and new features
- Security patches and maintenance
- Priority bug fixes
- Dedicated development hours
Frequently asked questions
with specific answers
It depends on your team, budget, and requirements. We recommend Payload CMS with Next.js for performance-critical sites where AI extractability matters, Webflow for content-heavy sites with non-technical editors, and Shopify for e-commerce. We will work through the trade-offs with you during discovery.
A marketing site typically takes 6 to 10 weeks. E-commerce builds run 10 to 16 weeks. Custom applications vary by complexity, and we scope every workstream upfront so there are no surprises.
Yes. We handle UX research, wireframing, visual design, and prototyping in-house. Design and development teams work in parallel sprints so delivery stays on timeline.
We deploy to Vercel, AWS, or your preferred infrastructure. Post-launch support runs on a monthly retainer or ad-hoc basis for updates, monitoring, and performance optimisation.
Yes. We handle content migration, URL redirects, SEO preservation, and analytics continuity. We have migrated sites from WordPress, Squarespace, Wix, Craft CMS, and custom platforms, including several for Jersey and Channel Islands businesses moving off legacy or off-island tools.
Yes. We build cross-platform mobile applications with React Native and Expo, sharing code with web applications where possible to reduce cost and maintenance burden.
AI crawlers traverse your site differently to traditional search bots. Clean semantic HTML, comprehensive schema markup, logical heading hierarchy, and fast load times decide whether AI models can extract and cite your content. A poorly structured site may rank adequately in traditional search and still remain invisible to AI answer engines. That gap gets more expensive every quarter.
Get in Touch
Let's talk about Web Design & Development
Tell us about your business and we'll outline how we can help you grow. All engagements start with a free 30 minute discovery call.
