The 15-page playbook we use with our clients.

• The five markers of AI slop

  What Google and AI engines penalise, and why your bounce rate climbs when readers spot them.

• The brief that beats slop

  The 7-field framework we brief every piece of content with, before any model writes a word.

• Winning AI citations

  The five things ChatGPT, Perplexity and Google AI Overviews reward when picking sources to quote.

Written by Nathan Nicholls, founder of Ikigai.