Data & Analytics
Analytics & Measurement
GA4, server-side tagging, and attribution models that give you a clear picture of marketing performance.
Why Accurate Measurement Changes Everything
Without accurate measurement, marketing decisions are guesswork. You might think your best channel is paid search when organic is actually driving more pipeline. You might cut a campaign that appears underperforming when it is actually the first touch that starts most customer journeys.
We implement measurement frameworks that capture the full picture — from first touchpoint to closed revenue — so you can allocate budget with confidence.
What We Implement
- GA4 with custom event tracking aligned to your business KPIs
- Enhanced e-commerce tracking for product and revenue analytics
- Server-side Google Tag Manager for improved data accuracy
- Cross-domain tracking for multi-site businesses
- Conversion API implementations (Meta CAPI, LinkedIn Insight Tag)
- Data-driven attribution modelling
- Custom dimensions and metrics for business-specific analysis
Our Measurement Process
- Audit existing tracking — We assess your current setup for gaps, errors, and data quality issues.
- Define measurement plan — We document every event, parameter, and conversion aligned to business objectives.
- Implement tracking — We deploy GA4, GTM, and conversion APIs with clean, maintainable configurations.
- Validate data — We run QA checks to ensure all events fire correctly and data flows accurately.
- Build reporting — We create dashboards and reports that make the data actionable for your team.
Results You Can Measure
[PLACEHOLDER: Case study — e.g., 'GA4 implementation for [Client] identified £180K in previously untracked revenue and corrected attribution that shifted 25% of budget to higher-performing channels']
Frequently asked questions
with specific answers
A full GA4 implementation includes property setup, data stream configuration, custom event tracking, conversion setup, user property configuration, cross-domain tracking (if needed), e-commerce tracking, and integration with Google Ads and Search Console.
We implement consent-mode-compatible tracking that respects user choices. GA4 is configured with appropriate data retention settings, and server-side tagging can be used to process data in your preferred jurisdiction.
Data-driven attribution uses machine learning to analyse conversion paths and assign credit to each marketing touchpoint based on its actual contribution. Unlike last-click attribution, it reveals the true value of awareness and consideration channels.
Book a free call. We would love to talk growth.
All engagements start with a free 30-minute discovery call before anything is proposed or priced. No pitch deck. No pressure.
