The Kitesurf Centre
New brand and Shopify store for the UK’s largest kitesurf school.
A new brand, a Shopify store, a booking journey and the systems behind a busy watersports business. Trading at Camber Sands since 2007, The Kitesurf Centre is the UK’s largest kitesurf school and a BKSA National Training Centre, with a specialist shop alongside. Our ongoing partnership connects the school with the way people discover, buy and look after their kit.
E-commerce
- Shopify
- Viking Bookings
- Google Ads
- Omnisend
New brand and Shopify store for the UK’s largest kitesurf school
The beach is where it starts.
At Camber Sands, the people selling the kit are also out teaching on it. The Kitesurf Centre brings together a watersports school, a specialist shop and a community of riders, from complete beginners to people choosing their next setup.
The project brought a new brand, a move from WordPress and WooCommerce to Shopify, and supplier stock from Duotone, Mystic and O’Neill syncing to the website, all launched together. An ongoing retainer now covers the website, catalogue, search and advertising.
The timeline
From one audit to an ongoing partnership.
- 1
Discovery
A website audit
It started with an audit of the WordPress and WooCommerce site, which became the plan for a full rebuild.
- 2
Brand
A new identity
A brand built around the beach, the kite and the energy of the sport, from strategy through to motion.
- 3
Launch
A new website, connected to the suppliers
The Shopify website brought the school and the shop together, with Duotone, Mystic and O’Neill stock syncing so customers can order kit the suppliers hold.
- 4
Partnership
An ongoing retainer
Website development, the catalogue, search and advertising are planned together each month.
- 5
New season
Duotone’s 2027 range
Pre-launch pages, 94 products live in a single night, then weekly drops.
- 6
Now live
Repairs and trade-ins
A branded service desk for repair and trade-in jobs, with new Repairs and Trade-in pages on the website.
The identity
A brand built to move.
The centre’s old identity no longer matched the business it had become. We delivered the rebrand, from strategy through to motion. It launched with the new website.
The mark starts with the silhouette of a kite, shaped into a “K” and mirrored. The palette comes from the beach: ocean teals, warm sand and a fluorescent kite yellow, used sparingly. Flowing contour lines, drawn from wind maps, animate behind the logo and carry through the website.
A brush-lettered display face and hand-drawn illustration bring grit and energy, balanced by a clean sans-serif for everything people need to read. Brand guidelines and an asset pack keep the website, social media and print consistent.
- Ink
#2A3E3D - Brand teal
#01948C - Lagoon
#02C7BD - Shallows
#ABFFFB - Sand
#F3ECE6 - Kite yellow
#DCF343
Brand guidelines
Selected pages from the brand guidelines that keep the identity consistent across the website, social media and print.
On Instagram
The rebrand on Instagram.
The rebrand was shared on Instagram in collaboration posts.
The website
One home for the school and the shop.
01 / 03
On the shelf
The names riders come for.
The shop stocks leading names in kitesurfing, wing foiling and watersports clothing. Each supplier shares stock and product data in its own way, so each brand needed its own setup.
- Daily stock files synced to the website
- The 2027 range launched in stages, with 94 products live in one night
- Emailed stock feeds synced to the website
- New category collections and UK retail campaigns
- Product pages built around the exact model and year
- New category collections and UK retail campaigns
- Stock connected through O’Neill’s API
- The 2027 range is live and shipping internationally
The work behind “in stock”.
Supplier stock arrives in different formats. We built integrations for Duotone’s daily stock files, Mystic’s emailed feeds and O’Neill’s stock API, so customers can order kit the suppliers hold as well as kit on the shelf at Camber.
Supplier stock sits in its own locations, kept separate from the stock held in the shop. Every morning an automatic check compares what the website will sell with what the suppliers hold. Barcode checks and import validation run before each new product goes live.
Inside a product page
What the page is doing.
The Evo SLS 2027 page on the live site. Select a point to see the work behind it.
01 · Product title and riding styles
Named for the exact model and year
Every product record was reviewed in the migration. Titles, descriptions and classification were rewritten so the page names the exact model and year, and the riding styles it suits.
A new home for the whole business.
The new Shopify store launched alongside the new brand. We brought the product catalogue, collections, blog and information pages into the new platform, alongside a custom storefront and the school’s lesson content.
The migration included a 2,067-entry redirect map and a review of 2,619 product records. We improved titles, descriptions, image text and product classification, and kept checking old addresses after launch, pointing them to better pages where one existed.
Before and after
Before: WordPress
Now: ShopifyThe store in use
A store built to be browsed.
Recorded on the live site: the homepage, a product page and a collection.
01What we built
Make the first lesson easier to find.
A beginner choosing a first course needs different information from an experienced rider booking private coaching. We organised 39 lessons into three levels, from category to group to individual session, mirroring the school’s booking system. We updated 28 pages with the centre’s own reviewed copy and brought the blog across.
Viking Bookings remains the booking system. Its booking window now opens as a pop-up on the website, so lesson bookings register in analytics and Google Ads. Calls from ads count as conversions too, and gift vouchers can be bought on the site.
02What we built
Give the kit the explanation it deserves.
A premium kite or foil needs more than a packshot and a price. We built product pages with space for action photography, official films, construction details and useful size and setup information.
The template runs across selected Duotone and ION products, each built around the exact model and year being sold. On the Evo D/LAB, an expert review panel shares rider Max Tullett’s view of the kite. In-season kites, wings, boards and foils show a “Try it free” badge automatically, so it rolls over each season without retagging.
03What we built
A new range, launched in stages.
When Duotone’s 2027 range arrived, we launched it in stages: pre-launch pages first, then 94 products live in a single night, followed by weekly drops and the flagship Evo D/LAB and Evo SLS kites.
Each release was prepared with product copy, imagery and supplier prices, then checked on every sales channel the shop uses, from the website and the till to Google and Instagram.
04What we built
Find the right kit, sooner.
We expanded the routes through the catalogue with brand and category collections, clearer navigation, filters and product classification. Riders can browse a specific range instead of working through everything a brand makes.
We added 37 O’Neill, Mystic and ION category collections covering 1,342 products, alongside new Duotone collections. Twelve O’Neill size guides now appear across 176 products, so riders can check the fit before they order.
05What we built
Protect the price.
A specialist shop’s prices should match what the suppliers recommend, and every saving it shows should be real. Every day the catalogue is checked against supplier prices, and the centre approves any correction before it is made. The same checks keep “was” prices and Sale tags accurate.
06What we built
Make the delivery promise match the order.
An item on the shelf at Camber, a product available from a supplier and a made-to-order board need different delivery information. We built dispatch messages that follow where each item is held, and set up shipping for preorders, made-to-order kit and mixed baskets.
The same detail matters in Google Shopping. We switched on worldwide selling, refined product categories and set delivery times for supplier and made-to-order items, so each listing makes the same promise as the website. Product details are filled in to the standard Google uses to show listings.
On mobile
From finding a lesson to choosing your kit.
The right kit. The right information.
Connect the ad to the right product.
Google Ads runs UK retail campaigns for Duotone, Mystic, ION and O’Neill, with collection groups and relevant landing pages. Lessons run separately in Search, so the shop and the school can each be judged on their own results.
The campaign work covers product selection, ad copy, imagery and conversion settings for purchases, bookings and calls. New releases join the campaigns as they launch, including the Evo SLS.
Supplier campaigns
Brand campaigns, ready to run.
Duotone and ION publish banners, social posts and reels for each launch in their dealer portal. We bring these campaign assets into the centre’s advertising, so a new range is promoted with the brand’s own creative.
Campaign assets from the Duotone and ION dealer portal. Drag to scroll.
Keep the relationship going.
We moved the agreed subscriber list into a new Omnisend account and connected the website’s newsletter signup. Product launches, school updates and equipment advice can reach people who already know the centre.
Regular planning sessions and weekly progress updates keep the next priorities visible. Keyword research, catalogue checks and campaign reviews sit alongside the practical website work, so a finding can become a change to a page, a product or a campaign.
A desk for what happens next.
The partnership now covers repairs and trade-ins. We built enquiry forms that ask for photos of the kit, and a branded service desk where staff move each job through simple stages, from quote to collection or return by post.
Repair jobs keep the workshop’s quote separate from the customer price. A “Send to workshop” request shares the equipment, damage and photos without any customer details. Customers pay through Square payment links, and new Repairs and Trade-in pages are live on the website.
From the client
Google review“What started as a website project has turned into so much more.”
5.0 / 5.0 on Clutch
Verified review · Also five stars on Google
In his review, Brad highlighted a Shopify store synced with in-store sales and supplier stock, rising search rankings and online sales since launch, and clear week-by-week project management.
Working through the seasons.
A specialist watersports business changes with the weather, new equipment and the people walking through the door. The retainer lets website development, catalogue maintenance and marketing be planned together.
The Shopify launch put the new platform in place. Since then, the partnership has kept developing the detail: how a rider chooses a wing, how a new range reaches the shop, and how the team handles the next repair.
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“What started as a website project has turned into so much more.”
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