GEO & SEO
Technical SEO
Site architecture, Core Web Vitals, crawlability, and technical foundations for search visibility.
Why Technical SEO Is the Foundation of Search Visibility
Your content can be world-class, but if search engines struggle to crawl, index, or render your pages, it will never rank. Technical SEO is the infrastructure layer that makes everything else work. Without it, you are building on unstable ground.
According to Google, sites that meet Core Web Vitals thresholds see 24% fewer page abandonments. Technical SEO is not optional — it is the baseline for competing in organic search.
What Does a Technical SEO Audit Cover?
A comprehensive technical SEO audit evaluates every factor that affects how search engines discover, crawl, index, and rank your pages. Our audits are not automated reports — they are expert-led assessments with prioritised recommendations.
- Crawlability and indexation — robots.txt, XML sitemaps, canonical tags, crawl budget allocation, and orphan page detection
- Site architecture — URL structure, internal linking topology, faceted navigation handling, and information hierarchy
- Core Web Vitals — Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP)
- Mobile-first indexing — responsive design, mobile usability, viewport configuration, and touch target sizing
- Rendering and JavaScript — client-side rendering issues, hydration problems, and content accessibility for crawlers
- HTTPS and security — SSL configuration, mixed content, HSTS headers, and security header implementation
- Structured data — schema markup validation, rich result eligibility, and JSON-LD implementation review
Our Technical SEO Process
We follow a systematic approach to technical SEO that ensures nothing is missed and every fix is prioritised by impact:
- Discovery crawl — We crawl your site using enterprise tools to map the complete URL landscape, identify issues, and benchmark performance.
- Manual audit — Our SEO engineers manually review critical pages, server configurations, rendering behaviour, and structured data implementation.
- Prioritised roadmap — We categorise every issue by severity (critical, high, medium, low) and estimated impact, giving your development team a clear action plan.
- Implementation support — We work directly with your developers to implement fixes, providing technical specifications and code-level guidance.
- Verification and monitoring — After implementation, we re-crawl to verify fixes and set up ongoing monitoring to catch regressions early.
Technical SEO Deliverables
- Full technical audit report with prioritised recommendations
- Core Web Vitals performance analysis with fix specifications
- Crawl budget optimisation plan
- Structured data implementation roadmap
- Internal linking strategy and architecture recommendations
- Ongoing technical monitoring and regression alerts
Results You Can Measure
[PLACEHOLDER: Case study — e.g., 'Reduced LCP from 4.2s to 1.8s and increased crawl rate by 67% for [Client]']
Frequently asked questions
with specific answers
A technical SEO audit includes crawlability analysis, indexation review, Core Web Vitals assessment, site architecture evaluation, mobile usability testing, structured data validation, and security configuration checks. We deliver a prioritised report with specific recommendations and implementation guidance.
We recommend a full technical SEO audit at least annually, with ongoing monitoring for critical issues. Major site redesigns, platform migrations, or significant content changes should always be preceded by an audit to prevent indexation and ranking losses.
Core Web Vitals are Google's metrics for measuring real-world user experience: LCP (loading speed), FID/INP (interactivity), and CLS (visual stability). They are a confirmed ranking factor and directly impact user engagement — sites meeting these thresholds see significantly fewer page abandonments.
Quick wins like meta tag fixes and robots.txt updates can be implemented within days. More complex issues like site architecture changes, JavaScript rendering fixes, or Core Web Vitals optimisation typically take 4-12 weeks depending on development team capacity and the scope of changes required.
We use a combination of Screaming Frog, Google Search Console, Chrome DevTools, Lighthouse, PageSpeed Insights, and custom crawling scripts. For Core Web Vitals, we use Chrome User Experience Report (CrUX) data for real-user metrics alongside lab testing.
Book a free call. We would love to talk growth.
All engagements start with a free 30-minute discovery call before anything is proposed or priced. No pitch deck. No pressure.
