AI Without the Slop
Download the webinar takeaway pack.
The starter folder, Jersey demo, prompt pack, setup guide and cheat sheets from the session, packaged so you can build your own content system.
Free bundle
AI Content System Takeaway Pack
ZIP download
Built for attendees of the Blue Llama x Ikigai webinar.
About this guide
Most AI content goes generic because the model is asked to write before it has the brand context, proof and audience language it needs. This pack gives you the working folder structure and prompts from the webinar so you can start with better inputs, not longer prompts.
What you get
Start with the local folder
Use the blank starter system to organise brand voice, audience, claims, examples, prompts and outputs in one place.
Replay the Jersey demo
See the worked travel example from the webinar, including source notes, brief, prompts and fallback outputs.
Use the prompt pack anywhere
Run the same draft, stop-slop, humanizer and QA prompts in Claude Desktop, ChatGPT, Copilot or a team workspace.
Give the system an owner
Use the operating model to show how marketing, sales, leadership and legal keep the files useful over time.
What is inside the pack
One download, organised by how you will actually use it.
01
Starter content system
A clean folder structure participants can copy and personalise.
- Brand files
- Audience files
- Claims register
- Prompt pack
02
Jersey demo folder
A complete example showing how context changes the quality of the output.
- Brief
- Local research
- House style
- Before and after outputs
03
Cheat sheets and setup
The practical instructions from the webinar in markdown format.
- Setup guide
- Spot the Slop checklist
- Tool-agnostic prompt sequence
04
Advanced team notes
A lightweight path for teams that want to move into repo, skill or agent workflows later.
Book a free call. We would love to talk growth.
All engagements start with a free 30-minute discovery call before anything is proposed or priced. No pitch deck. No pressure.
