Data Strategy
Data Auditing
Comprehensive audit of your data collection, quality, and activation capabilities.
Why Every Business Needs a Data Audit
Most businesses assume their data is accurate. Most are wrong. Duplicate records, missing events, inconsistent naming conventions, and broken integrations silently corrupt the data that drives your marketing decisions. A data audit reveals the truth about your data quality and gives you a clear path to fix it.
What We Audit
- Analytics tracking accuracy and completeness
- CRM data quality (duplicates, missing fields, stale records)
- Ad platform conversion tracking and attribution accuracy
- Data flow between systems (CRM, analytics, ads, email)
- Privacy compliance (consent management, data retention, GDPR)
- Data activation — are you using the data you collect?
Our Audit Process
- Inventory all data sources and collection points.
- Assess data quality across accuracy, completeness, consistency, and timeliness.
- Map data flows between systems to identify breaks and bottlenecks.
- Review privacy compliance and consent management.
- Deliver prioritised recommendations with implementation roadmap.
Results You Can Measure
[PLACEHOLDER: Case study — e.g., 'Data audit for [Client] uncovered 23% duplicate CRM records and 3 broken conversion tracking events, leading to significantly more accurate attribution after remediation']
Frequently asked questions
with specific answers
A typical data audit takes 2-3 weeks, covering analytics, CRM, ad platforms, and data integrations. Complex organisations with multiple brands or systems may take 4-6 weeks.
You receive a data quality scorecard, detailed findings report, data flow diagrams, privacy compliance review, and a prioritised remediation roadmap with specific recommendations for each issue found.
We recommend a comprehensive data audit annually, with lighter quarterly checks on critical metrics (conversion tracking accuracy, CRM data quality). Major platform changes or system migrations should trigger an audit.
Book a free call. We would love to talk growth.
All engagements start with a free 30-minute discovery call before anything is proposed or priced. No pitch deck. No pressure.
