Free playbook
The 2026 Growth Marketing Playbook
Ten bets grounded in data, each with a move you can make this week. Covers AI citations, creative strategy, measurement, agentic commerce, and brand.
Free playbook
The 2026 Growth Marketing Playbook
10 bets, emailed instantly
Written by Nathan Nicholls, founder of Ikigai.
About this guide
Ten bets worth making in 2026, each grounded in data and paired with a concrete move. The same thinking we bring to client planning, distilled into one playbook you can take to a meeting.
What's inside
Get cited by AI before your competitors do
Move budget from media buying to creative
Replace last-click with a unified measurement stack
Hire a GTM Engineer, not five more SDRs
Prepare for agentic commerce
Adopt the hybrid content workflow
Launch a founder-led LinkedIn programme
Audit your AI tool stack for wrapper risk
Run AEO experiments on your highest-value pages this quarter
Treat brand as the only durable moat left
The Monday-morning checklist
Ten concrete actions, one for each bet, that you can put in your calendar this week.
Sources appendix
Every statistic cited, with attribution, so you can take this to a planning meeting with confidence.
Book a free call. We would love to talk growth.
All engagements start with a free 30-minute discovery call before anything is proposed or priced. No pitch deck. No pressure.
