Content Strategy
Keyword Research
Uncover high-value keyword opportunities with commercial intent and traffic potential.
Why Keyword Research Is the Foundation of SEO
Every successful SEO campaign starts with keyword research. It is the process of identifying the exact search terms your target audience uses when looking for solutions you provide. Get this right, and every piece of content you create has a clear purpose and measurable target. Get it wrong, and you will spend months creating content that nobody searches for.
Effective keyword research goes far beyond plugging seed terms into a tool. It requires understanding user intent, competitive dynamics, content format expectations, and commercial value.
How We Approach Keyword Research
- Seed term generation — We start with your products, services, and target audience to build a comprehensive list of seed terms. We also mine your existing search data from Google Search Console and analytics.
- Keyword expansion — Using advanced tools and techniques, we expand seed terms into thousands of related queries, including long-tail variations, question-based queries, and emerging terms.
- Intent classification — Every keyword is classified by search intent: informational (learning), commercial (comparing), transactional (buying), or navigational (finding). This determines where it fits in your content strategy.
- Keyword clustering — We group semantically related keywords into clusters that can be targeted by a single page, preventing keyword cannibalisation and building topical authority.
- Prioritisation scoring — Each cluster is scored by search volume, commercial value, competition level, and strategic fit to create a prioritised target list.
- Keyword mapping — We map prioritised clusters to existing pages (for optimisation) or new content briefs (for creation), ensuring every target keyword has a designated page.
What You Get
- Complete keyword research database with volume, difficulty, and intent data
- Keyword clusters mapped to content topics
- Competitor keyword gap analysis showing opportunities they rank for and you do not
- Search intent classification for every target keyword
- Prioritised keyword roadmap ranked by opportunity score
- Keyword-to-page mapping for existing and planned content
- Long-tail and question-based queries for FAQ and AEO content
Results You Can Measure
[PLACEHOLDER: Example keyword map output showing clusters, volumes, and page assignments]
Frequently asked questions
with specific answers
We combine multiple data sources — Google Search Console, keyword research tools (Ahrefs, Semrush), competitor analysis, and audience research — to build a comprehensive keyword database. We then classify by intent, cluster by topic, score by opportunity, and map to pages.
We use Ahrefs, Semrush, Google Search Console, Google Trends, and proprietary analysis scripts. No single tool provides a complete picture, so we cross-reference multiple sources and layer in manual analysis for intent classification and opportunity scoring.
Each page should target one primary keyword cluster — a group of semantically related terms that share the same search intent. A single page can realistically rank for dozens of related keywords within the same cluster. Targeting unrelated keywords on the same page dilutes ranking potential.
Keyword clustering is the process of grouping semantically related keywords that can be effectively targeted by a single page. For example, 'keyword research services', 'keyword research agency', and 'professional keyword analysis' form a natural cluster. Clustering prevents cannibalisation and focuses your content efforts.
We recommend refreshing keyword research every 6-12 months, or when you enter new markets, launch new products, or notice significant shifts in search behaviour. Ongoing monitoring of rankings and search trends helps identify when a refresh is needed.
Book a free call. We would love to talk growth.
All engagements start with a free 30-minute discovery call before anything is proposed or priced. No pitch deck. No pressure.
